Project
Essential - Product Language
Client
Arlo
Year
2023
Description
Arlo Essential is smart home security for every budget. The challenge was to create an elevated entry-level product line that‘s differentiated from the Pro line, but unmistakably Arlo. The new design language strikes a perfect balance between softness and definition. Its soft, pebble-like shape creates a friendly and approachable feel. All functional elements are located on a planar surface that appears to be cut from the main volume. Every part break and manufacturing process was carefully considered to minimize parts and reduce cost.
Credits
Designed while at Box Clever
Photography and Art Direction by Box Clever
Full Case Study upon Request.