A white smart home security camera on a shelf with a blue box and a book nearby, surrounded by green plant leaves.

Project

Essential - Product Language

Client

Arlo

Year

2023

Description

Arlo Essential is smart home security for every budget. The challenge was to create an elevated entry-level product line that‘s differentiated from the Pro line, but unmistakably Arlo. The new design language strikes a perfect balance between softness and definition. Its soft, pebble-like shape creates a friendly and approachable feel. All functional elements are located on a planar surface that appears to be cut from the main volume. Every part break and manufacturing process was carefully considered to minimize parts and reduce cost.

Credits

Designed while at Box Clever
Photography and Art Direction by Box Clever

Full Case Study upon Request.