Person wearing a red knit hat, navy sweater, and blue pants sitting on a stool against a white wall with sunlight patterns.

Year

2017

Project

Auf Augenhoehe - Branding

Description

AUF AUGENHOEHE designs clothes for people with dwarfism, fostering inclusivity and celebrating diversity. "Auf Augenhoehe" translates to "at eye level," a core principle reflected in the brand identity. The logo design incorporates three staggered layers, with the middle section subtly truncated. This visual element symbolizes the challenges and disparities faced by the dwarfism community. The distinctive umlaut "ö" creates a unique logomark, ideal for smaller applications.

Credit

Creative Direction by Laura Knoops
Photography by Auf Augenhoehe

Graphic displaying the text 'AUF AUGEN HÖHE' in various sizes and orientations, mostly in gray with some pink and black accents on a white background.
Stylized German text reading 'AUF AUGEN HOEHE'
Logo with text "AUF AUGEN HÖHE" in white on black background.
"Auf Augenhöhe" stylized text logo in uppercase letters, with geometric design elements.
Side-by-side comparison of black rectangular strips with thin white borders on the left, and solid white rectangular strips on the right, both on a black background.
Black cap with 'AUF AUGEN HÖHE' text hanging on a hanger among tree branches.
Three shirts, one black, one white, and one black-and-white striped, with "AUF AUGEN HOEHE" labels, displayed under a wire grid.