Year
2017
Project
Auf Augenhoehe - Branding
Client
Auf Augenhoehe
Description
AUF AUGENHOEHE designs clothes for people with dwarfism, fostering inclusivity and celebrating diversity. "Auf Augenhoehe" translates to "at eye level," a core principle reflected in the brand identity. The logo design incorporates three staggered layers, with the middle section subtly truncated. This visual element symbolizes the challenges and disparities faced by the dwarfism community. The distinctive umlaut "ö" creates a unique logomark, ideal for smaller applications.
Credit
Creative Direction by Laura Knoops
Photography by Auf Augenhoehe