Description

JUST Egg makes eggs from plants because they're better for the planet. They use less water, land, and create less CO2 emmisions than chicken eggs. The main goal of this project was to find a more sustainable packaging solution that better aligns with their mission.

After a lot of experimentation and material research, we explored multiple paths to find a scalable packaging solution. Paper carton hit all the boxes and we got the opportunity to support the JUST team in developing a foundation of design elements and strategies for the packaging graphics.

Our team created shopping experiences, went on shadow shopping trips and conducted interviews to deeply understand the customer purchasing behavious. Different designs were tested and the team consolidated all learnings into design priciples and creative recommendations. The JUST Egg design team then created the final packaging design based on these principles.